Is it Possible to not Look Like a Chick When Putting on Chap-stick?

It's that time of the season again where the air is getting cold and the wind whips and dries out the lips. Lips begin to get licked and before you know it, the lips are so chapped that it looks like you have another set of lips. But what happens when this event occurs while you are out and public. You wisely put chap-stick in your pant pocket and you need to put some on. But wait? Is it masculine and macho to put chap-stick on in public? I've struggled with this for years. I don't want people to think that I am putting on lipstick or what not. But I have found the solution. Guys, we got to stop the whole stick of chapping relief and carry around a little circular thing of it. It just requires the finger into the chap stick and then rubbing your lips. It can be done so subtly without people looking at you like you're weird for putting on lipstick.

This is the stuff right here, in the pocket all day, everyday in the winter.